High profile and constantly evolving, FMCG and consumer goods companies are the force behind some of the world’s biggest brands; from food and beverage business to personal care, luxury goods or hardware and apparel. Always thinking bigger, and with an insatiable appetite for improvement, manufacturers and importers are always interrogating every dimension of the supply chain to protect margins. The unique market duopoly and increasing pressure from independent retailers continue to challenge suppliers. It is a constant balancing act between minimising costs, improving processes, finding new markets and realising innovation.

 

Pushing the pace of development, production, and distribution is vital. Retailers are becoming savvy and they expect their suppliers to be one step ahead. Extracting and understanding data, unlocking category insights and building a deeper understanding of shopper behaviour is crucial to realise innovation. Having the right people to drive every aspect is essential. Just as customer loyalty can make or break a brand, the right people can make a demonstrable difference to the bottom line.